After they surpassed 60 million unique viewers of their official music videos and Shorts for Calm Down, fans uploaded Shorts featuring their track, taking viewership to another level: adding 350 million unique viewers in January, an increase of over 500%.
Look at Rema & Selena Gomez winning big by leveraging all the video formats available on YouTube. “They are the entry point, leading fans to discover the depth of an artist’s catalog, including music videos, interviews, live performances, lyric videos, and more. The Best Youtube Music Search Engine We offer you a quality service, we have the best technology to meet any need. “Shorts are the appetizer to the entrée,” Cohen wrote. In the new Songs section, artists will see their top songs from the past 28 days and what songs are being most used in Shorts.
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The company is also launching a new “Songs” section in its Analytics tool to help artists and their teams see how fans are listening to their music or creating with it, across all video formats. Download your YouTube videos as MP3 (audio) or MP4 (video) files with the fastest and most powerful YouTube Converter. In addition, artists who are active on Shorts saw more than 50% of their new channel subscribers coming directly from their Shorts posts on average. 84 'Single Ladies' (song) 26 'Telephone' (music video) 75 Big Hit (YouTube channel) 8 Billboard (USA) Brmmer, Ludger 95 Bruno Mars 'Uptown Funk' (music. Lyor Cohen, YouTube’s global head of Music, said in a blog post that fan-created Shorts increased the average artist’s audience of unique viewers by more than 80% in January 2023.
YouTube says the new updated metric shows how many people an artist’s music is reaching across all formats. Prior to this expansion, the Total Reach metric only included official content uploaded by the artist and long-form videos uploaded by fans. YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview of how their music is reaching audiences across YouTube. (2013), Unruly Media: YouTube, Music Video, and the New Digital Cinema, Oxford: Oxford University Press.
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